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Serco gives Coca-Cola wheels

The new events trailer for Amalgamated Beverage Industries was built at Serco’s Durban factory

Serco gives Coca-Cola WheelsSerco have seen a significant increase in demand for their custom built special events trailers. Recent projects include a trailer for Amalgamated Beverage Industries (ABI) complete with a 6m-long stage and high-tech sound and lighting equipment for use at functions and happenings.

The trailer, which will sport Coca-Cola branding, was constructed at Serco’s Durban factory. Serco’s Managing Director, Clinton Holcroft, says ABI needed a state-of-theart vehicle which it could use at its promotional events and which, if necessary, could be self-sufficient for power supply.

The technical team created a customised and functional vehicle sporting a variety of sound and lighting equipment. A feature of the 12,5m-long trailer is the side wall that opens with hydraulics at a push of a button to reveal a stage with an awning cover, a massive 180-inch screen, multimedia equipment, including quality speakers attached to collapsible trellises, and a variety of lighting.

Serco ’s Managing Director, Clinton Holcroft, says ABI needed a state-of-theart vehicle which it could use at its promotional events and which, if necessary, could be self-sufficient for power supply

The front includes a compartment which houses a silent generator and storage for the multi-media equipment, while the rear has a chiller section which can accommodate around two tons of refrigerated drinks. There’s also a serving hatch, which opens into a compartment from where customers can be served cold Coca-Cola beverages.

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Tristan Wiggill
Seasoned writer, journalist, photographer, and editor.
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