Johannesburg, April 11 2016 – Castrol MAGNATEC 10W-40 has won the hearts and minds of South African consumers. In the recent Product of the Year awards, Castrol MAGNATEC 10W-40 was voted the best motor lubricant by South African consumers.
Hosted annually, the Product of the Year is the world’s largest consumer-voted programme that identifies innovation in the products and services industry. Annually, for the past eight years, South African brands compete for the status as Product of the Year in 36 different consumer product categories. The categories range from mobile phones, personal and childcare, food and beverages to household appliances.
Product of the Year winners are chosen following a rigorous judging process where a representative sample of over 5 000 consumers in South Africa are surveyed to understand which products are considered the best in the country.
“We’re delighted and pleased to see the continued wide acceptance of Castrol MAGNATEC 10W-40…”
“We’re delighted and pleased to see the continued wide acceptance of Castrol MAGNATEC 10W-40 among South African consumers,” says David Bouet, Managing Director of Castrol South Africa.
“This award is testament of the support and endorsement by South Africans for our brand“, he says.
“We have the best products, rated amongst the best in the world by SA consumers – this is a real indication that our strategies to lead the industry in terms of technology continue to deliver the results.”
“What makes Castrol MAGNATEC 10W-40 the best motor lubricant is that it protects your car’s engine during the critical warm up stage when up to 75% of engine wear occurs. Its intelligent molecules cling to critical parts when the oil drains down and cling to your engine forming an extra layer of protection during warm-up and beyond,” says Bouet.
“If you needed another reason to make sure you have only MAGNATEC in your own car, product of the year should be it,” he concludes.