• Chery strengthens its presence in South Africa’s rental car sector with growing demand from fleet operators.
• First Car Rental has added 100 Chery Tiggo 4 Pro units to its fleet, highlighting the SUV’s popularity.
• Chery’s dedicated Fleet Department offers tailored support, already serving corporate, government, and major event partners.

Chery South Africa is accelerating its growth in the local car rental industry, with its national passenger vehicle market share reaching 6.2% in the past month. As interest in Chery’s range of vehicles continues to rise among consumers and fleet operators, the brand is seeing growing interest from rental car companies nationwide.

Demonstrating this momentum, Chery has delivered 100 units of the Tiggo 4 Pro – one of the best-selling SUVs in South Africa – to First Car Rental. The handover took place on 26 May at the rental company’s depot in Johannesburg and was attended by the Chery Fleet Team as well as First Car Rental’s Johannesburg Depot Manager.

This delivery is the latest milestone in a growing relationship between Chery and one of South Africa’s leading car rental providers. It also marks an opportunity for First Car Rental to experience the Chery Fleet Department’s customer-centric approach firsthand.

“We’re proud to see more rental companies choosing Chery, not only for our vehicle’s value and safety, but also for the professionalism and responsiveness of our fleet team,” commented Siphiwe Nkutha, National Fleet Sales Manager for Chery South Africa. “We thank First Car Rental for their trust and look forward to supporting their continued success with dependable vehicles and dedicated aftersales service.”

The Chery Fleet Department is committed to providing tailored solutions to meet the unique requirements of fleet operators.

Interested parties are welcome to reach out via fleet@chery.co.za to discuss customised vehicle options.

In addition to supporting car rental companies, Chery has supplied fleet vehicles to corporate clients and government departments. The automaker has also served as a mobility partner for significant events, including BRICS, SA Auto Week, and the G20 Foreign Ministers Meeting, reinforcing its growing reputation in the fleet management and mobility space.

About Chery

Established in 1997, Chery’s Group has made significant strides in the automotive industry. Its subsidiary, Chery’s Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Automobile has been a trailblazer in expanding into international markets. In 2023, Chery’s Group achieved “twelve consecutive growth” in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery’s Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery’s Group has a global automotive user base of 14 million, maintaining its position as China’s top passenger car exporter for 21 consecutive years. Chery Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list. Chery adheres to independent innovation as its strategic core and has built a product innovation system around technology R&D. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery has established eight major R&D centers in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery’s business presence extends to more than 80 countries and regions worldwide. Currently, Chery’s export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasizes “Green, Technology, Family, and Companionship”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.

Chery actively engages in global public welfare initiatives, including environmental protection, targeted poverty alleviation, and educational donations.

For example, Chery donated $6 million to support UNICEF’s Global Education Thematic Programme, reflecting its commitment to international social responsibility.

Chery’s have been recognized five times as one of the “Top 20 Best Overseas Image Enterprises” by SASAC and CICG. Chery leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power’s 2023 automotive index studies show Chery ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.