Dunlop, long regarded as one of the most iconic and recognisable tyre brands in the world, has done it once again, emerging as the winner of the tyres category in the 2017/2018 Ask Afrika Icon Brands Survey. The win comes as the fifth triumph since 2011 and is testimony to the loyalty inherent in the South African market to Dunlop as a brand of choice.
The Ask Afrika Icon Brands Survey sources its data from the Target Group Index (TGI), the largest of its kind in South African with 19 consumer sectors across 163 product categories.
Dunlop, which has a strong heritage dating back to over 120 years, has been at the forefront of developing quality products, setting new milestones and pioneering ground-breaking innovations in vehicle safety and performance.
Maria Petousis, Director of Target Group Index Southern Africa, says:
“South African consumers vote with their hearts and wallets to select their Icon brands. These are brands that have established a durable and timeless relationship with South African consumers.”
Yvette Govender, Director Marketing and Business Development at Sumitomo Rubber South Africa, parent company of the iconic brand, said it was uplifting to have Dunlop – already a world tyre brand icon – reaffirmed as the winner in the 2017/2018 Icon Brands Survey.
“Earning a nation’s trust is not easy. High standards of quality, affordability and availability have clearly combined to endear the Dunlop brand to South Africans. At a time when cash-strapped consumers are showing less commitment to brands, it is indeed inspiring to see that Dunlop has been able to build loyalty with consumers,” says Govender.