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Hilux Leads a Record Sales Month for Toyota

Toyota had an impressive month, clocking up a stellar 13,016 sales – its best performance of the year. With a 27,8% market share in June, our highest YTD, Toyota expects that 2023 will be yet another very solid year for SA’s most popular car brand.

In terms of sheer volumes, Hilux is once again the leader of the pack with 3,792 registrations. This places the one-tonner in overall pole position as SA’s bestselling vehicle. Looking at the variant breakdown, Double Cabs accounted for the lion share with 1,886 units shifted, followed by 1,391 Single Cabs and 515 Xtra cabs.

Still in the LCV space, Land Cruiser 79 continues to impress with 342 units retailed for the month, with the 4.5 V8 diesel firmly in the sales spotlight. Another permanent fixture in this category is the Hiace which managed an admirable 1,364 sales for the month.

On the passenger car front, Toyota featured three models in the top five

Corolla Cross which racked up 2,115 sales in June, is number one on the passenger car podium.

Third runner-up Fortuner – still basking in its freshly-launched glory – achieved a remarkable retail figure of 1,639 units, placing this medium-sized SUV way out in front in this hotly-contested segment. Fifth position went to Starlet (1,415), reaffirming its popularity as an affordable, quality city car. Additional noteworthy passenger car performances came from the Land Cruiser 300 range which notched up a commendable 203 sales, while the NX with 43-unit sales was the strongest model for the prestigious Lexus brand.

Parts supply remained at very similar levels to last month with close to 1,5 million pieces distributed locally and a further 320,000 pieces shipped to foreign markets.

Toyota South Africa Motors Senior Vice President for Sales and Marketing, Leon Theron, is humbled by the brand’s impressive showing in June.

“Despite a very challenging trading environment impacted by high interest rates, currency depreciation and strained personal finances, our customers have once again proved their mettle by supporting Toyota, a brand they know and trust – and one that delivers the right product at the right price and at the right time. Additionally, the role played by our 220-strong dealer network cannot be underestimated – service is paramount, especially when times are tough, and our dealers have not disappointed. Thank you to everyone that has played such a crucial part in our ongoing success.”



Tristan Wiggill
Special Features Editor at Business Fleet Africa