On 19 June, Iveco marked its 40th anniversary globally. The relatively ‘young’ brand represents a success story that tells of great international acclaim. This anniversary marks an important milestone for the brand, and Iveco plan to celebrate its significance until the end of the year.
Iveco products are manufactured at production facilities in Europe, China, Australia, Argentina, Brazil, and since 2014 also in South Africa
“This year represents not only 40 years of success, but also 150 years of working alongside customers of our vehicles – trucks and buses – that have become a regular sight on roads all over the world, and that convey a message of innovative technology and sustainable transport today,” explains Christophe Longuet, Marketing Manager at Iveco in South Africa.
Iveco is a brand of CNH Industrial, a global player in the capital goods sector. Through CNH Industrial, Iveco products are manufactured at production facilities in Europe, China, Australia, Argentina, Brazil, and since 2014 also in South Africa. The group has business activities in over 160 countries.
40 years of Iveco, 150 years of experience. “Iveco is a brand that has shown itself able to take a bold approach to change over the years.
To celebrate this birthday, Iveco has created a special logo in honour of the occasion, which represents a stylised vehicle with the slogan: 40 years of Iveco, 150 years of experience. “Iveco is a brand that has shown itself able to take a bold approach to change over the years.
It is now writing a new chapter in its history, persistently pursuing its vocation as an important player on the international and multicultural stage,” affirms Longuet. “Thanks to continuous attention to new technologies, Iveco became a European leader in the field of alternative traction, anticipating solutions that will contribute to further reduce the environmental impact in the transport sector and becoming the ideal partner for sustainable transport, as the new Iveco’s payoff line declares: Iveco, Your Partner for Sustainable Transport,” says Longuet.
The company launched its challenge to the market in 1975, when it was created from the union of the then top five European firms with more than 150 years’ experience in designing and making industrial vehicles: Magirus-Deutz, Fiat, Lancia, Unic and OM.
Thus Iveco was formed through the fusion of five pre-existing companies, each of which made its own important contribution to the history of the commercial vehicle sector starting from the late 19th century: Fiat Industrial Vehicles from Turin, Italy; OM from Brescia, Italy; Lancia Special Vehicles from Bolzano, Italy; Unic from Puteaux, France; and Magirus-Deutz from Ulm, Germany.
Through acquisitions, alliances and international joint ventures over the years, Iveco has joined the highest ranks of the world’s major players in road transportation. In 1986, as part of that heritage, Iveco Ford Truck Ltd was born as a joint venture (and effectively a merger) with Ford of Europe’s truck division.
Iveco New Daily named International Van of the Year 2015
In 1990, Iveco acquired the Spanish industrial vehicle builder Pegaso. Over the course of its history, Iveco has earned international recognition and numerous accolades, including three International Truck of the Year awards – for the Eurocargo in 1992, the EuroTech in 1993 and the Stralis in 2013.
Furthermore, the New Daily was named International Van of the Year 2015. In South Africa, the Daily remains a popular choice as a corporate and small business people transporter. “It is a testament to Iveco’s reliability and quality. Further, the Daily is one of our best examples of that for which Iveco stands: Technology, Total Cost of Ownership, Sustainability and Business Partnership,” concludes Longuet.