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MAN grows Market Share

Overall NAAMSA market – In the overall heavy truck and bus market over 8,5 tons GVM, MAN Truck and Bus has managed to chalk up an 18,5% growth in absolute volumes which equates to a market share growth of 1,5%.

In a really tough market context, MAN Truck & Bus is showing excellent market share growth year-on-year

This achievement should be seen in the context of recent political and macro-economic developments – the impact of which was really felt in the official April NAAMSA statistics.

Commenting on the year-to-date results, Markus Geyer, Managing Director of MAN Truck & Bus Southern Africa enthused: “We are delighted to see a number of customers approving of our products and services offering through their orders.

Team MAN has done significant work on our product ranges, and their reliability and fuel efficiency are now adding a lot of value to our client operations. Various sub-segments of the market are in decline, and for this reason we are delighted to be growing our market share”

Bus & Coach market

Elaborating Geyer states: “We are absolutely delighted to maintain the market leadership in the bus &  coach sector. 2017 is a very exciting year for us at MAN, where we will see a variety ofwonderful new products introduced locally, including the RR4 luxury coach chassis with Neobus coachwork, some exciting updates to our existing range of MAN bodies, as well as VW product enhancements”

MAN emphasizes its gratitude to the long-standing Bus and Coach clients who continue to support its MAN and VW brands – enabling it to grow it’s year-on-year volumes by 12%, resulting in a 4% market share growth to 32,4%.

“Clearly the total bus market is under some pressure, and we predict a smaller, yet more competitive passenger transport supply environment in 2017,” added Head of Bus, Philip Kalil-Zackey. “In this demanding market, we are extending ourselves as a Team to expand our product offerings, and be even closer to our customers.”

Trucks over 8,5 tons

Clearly the MAN fortunes are changing, for the positive, through a massive 20% volume growth year-on-year! This equates to a 1,5% increase in this very competitive space.

“Thanks to a growing acceptance of our CLA 15.220 chassis in the 8 ton payload distribution segment, we have grown our 8,5 to 16 ton share to just on 5%,” added Eren Gunduz, Head of Truck Division at MAN. “With a volume growth of some 60 units year-on-year, market acceptance of our TGS EfficientLine long-haul vehicles is certainly growing strongly and the recent TruckTest 2017 results will simply add to this positive momentum,” elaborated Gunduz.

“Team MAN has worked very hard to optimize it’s TCO package, and we are sure our customers are starting to feel the efforts being put into our TopUsed seal of quality offerings, our Parts Marketing initiatives such as ‘ecotrade’ and the fuel consumption benefits of specification enhancements of our EfficientLine trucks,” enthusiastically commented Geyer.

Summary

If the NAAMSA results for the first period of 2017 are anything to go by, it certainly shows that Team MAN means business, and that the collective suite of services offered by the Company is gaining favour from many customers in the local market. Let’s watch this space …

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Tristan Wiggill
Special Features Editor at Business Fleet Africa
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