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MB Truck City Johannesburg Launched

The recent official opening of the new MB Truck City dealership in Midrand was highlighted by the attendance of international dignitaries representing the shareholders, partners and manufacturers as well as local customers and meyer MB Truck city

MB Truck City Johannesburg is the latest venture by MB Holding Company LLC whose subsidiary company, MB AfroAsia UAE LLC with shares in the locally registered MB Afro Asia SA , owns the Iveco dealership in Cape Town and MB Truck city JHB in Wadeville and MB Plant SA, the official distributor in South Africa of New Holland Construction Equipment. The new MB Truck City dealer will combine the two brands, New Holland and Iveco, to provide customers with a larger portfolio of synergistic products under the same roof.

MB Truck City Johannesburg is the latest venture by MB Holding Company LLC whose subsidiary company

MB Holdings Company LLC (MB Holding) is a multinational corporation with subsidiaries spread across the globe, in the Middle East, Europe, north and southern Africa, Asia, Asia Pacific and New Zealand. The dynamic group which started operations in 1982 has diversified business interests, including drilling and oil services, exploration and production of oil and gas, marine and engineering services, mining and investment. For decades, in Oman and internationally, the company has achieved growth, efficiency and profitability with focus on quality, safety and teamwork.

MB AfroAsia UAE LLC’s 64% shareholding in MB Afroasia SA has been bolstered with the inclusion of local BBBEE partners . In his opening address, Alfred Da Costa, Chairman of MB South Africa, said, “MB AfroAsia SA started in South Africa some 4 years ago as MB Plant SA with the New Holland construction equipment franchise. The relationship with CNH was entrenched with this franchise which led to the acquisition of the Iveco truck dealership in Cape Town two years ago. With an excellent management team on hand the Cape Town dealership achieved, the “Dealer of the Year 2015”award which was an indication that a firm footprint had been established in the local market.

The success of the Cape Town dealership has prompted the Group to increase its expansion in South Africa with the acquisition of the Iveco dealership in Wadeville now called MB Truck City JHB. Further dealerships are envisaged in the near future with a Mozambique dealership very much a priority”.

“Our Group is very positive regarding the inroads we have made with the dealerships in South Africa as it brings new ideologies we require to steer the Group into its new phase of growth and development. We are confident that our association with the CNH Group will consolidate the company’s position in the South African market and in the in the global arena with the brands we represent,” says Usama Al Barwani, Chairman of MB AfroAsia UAE LLC.

The opening of this new dealership is a significant step forward for Iveco South Africa as they have achieved their goal in setting up a flagship operation with high visibility on one of the

Tristan Wiggill
Special Features Editor at Business Fleet Africa