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MBSA appoints Nadia Trimmel VP of Mercedes-Benz Vans SA

PRETORIA – Mercedes-Benz South Africa (MBSA) has appointed Nadia Trimmel as the Vice-President of Mercedes-Benz Vans Southern Africa, effective 1 January 2017. In this position, she will be the successor to Nicolette Lambrechts, who will be assuming responsibility for Mercedes-Benz Vans in Canada, as of the same date.

  • Extensive experience in the light commercial vehicles segment
  • Successfully led the sales arm of the Mercedes-Benz Vans team

Nadia TrimmelTrimmel holds a Bachelor of Commerce Degree in Marketing and Economics from the University of the Witwatersrand. She started her career in the motor industry as a Marketing/Sales Trainee in 2000 at another automotive manufacturer. She was soon promoted to District Sales Manager.

She went on to fill the roles of Sales Strategy and Campaign Manager, Product Manager, Regional Manager, Chief Marketing Manager for light commercial vehicles and Senior Manager Aftersales Marketing and Strategy with another automotive manufacturer.

In 2014, Trimmel joined Mercedes-Benz South Africa (MBSA) as the National Sales Manager (Vehicles Sales and Aftersales), bringing a new dimension of inspired leadership and competence.

Her key responsibilities included, amongst others, the development and implementation of an effective van sales and aftersales strategy for the brand. This included spearheading a number of key strategic initiatives, as well as the management of key dealer performance areas to ensure targets are met in terms of sales performance, financial performance, the drive of the sales and aftersales fleet business, forecasting and sales planning.

She also played a value-adding role as a strategic partner to the dealer network across all aspects – marketing, sales and aftersales – and has built and maintained strong dealer and customer alliances through regular communication and engagement.

Nicolette Lambrechts, Vice-President of Mercedes-Benz Vans Southern Africa: “Nadia is a proven expert in the light commercial vehicle business, and especially in the vans segment. Since her appointment with MBSA two years ago, she has overseen the sales division with great success. She has also played a major role in other departments of the Vans division, making her the ideal candidate to assume this role. I have no doubt that Mercedes-Benz Vans Southern Africa will continue in the right direction under her leadership.”

Tristan Wiggill
Special Features Editor at Business Fleet Africa