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New Volvo Trucks & Renault Trucks Dealership In Bloemfontein Officially Opened

Volvo trucks Flagship dealership
The team from Volvo Trucks and Renault Trucks in Bloemfontein celebrate the official opening of its new facility.

Volvo Group Southern Africa has officially opened the company’s new flagship dealership for Volvo Trucks and Renault Trucks in Bloemfontein.

Christian Coolsaet, Managing Director of Volvo Trucks and Renault Trucks South Africa said that the new facility was the first of its kind in the region to be specifically planned and developed to reflect the company’s multi-brand portfolio.

“All the brands within the Volvo Group are equally important to us. We believe that the respective brands have unique products offerings with specific characteristics and capabilities that address and appeal to a definite set of customers,” said Coolsaet.

“This facility reflects this business approach and at the same time incorporates the Group’s core values of quality, safety and environmental care in a very effective way.”

This new facility, which was developed at an investment of R45 million, was specifically developed to provide state-of-the-art support for Volvo Trucks and Renault Trucks fleet owners who operate across the region.

The dealership is strategically situated next to the N8 route that connects Upington, Kimberley, Bloemfontein and Maseru in Lesotho, and also close to other major transport corridors including the N1 between Cape Town and Gauteng and Limpopo.

“We are seeing a lot of economic growth potential in the region, and we are proud to have made this investment in order to more effectively support our customers operating in the area,” said Torbjörn Christensson, President of Volvo Group Southern Africa.

“We believe that if you want to grow your market share, your aftermarket service has to be outstanding. We are therefore fortunate to have such a strong team of experts at the new dealership in Bloemfontein.”

The Volvo Trucks and Renault Trucks dealer in Bloemfontein originally started out as Swedish Truck Distributors in 1995 with a staff compliment of five.

Since becoming a Volvo Trucks dealership, it has been selling up to 50 units a month

Since becoming a wholly-owned Volvo Trucks dealership in 2000, the facility has grown its business to selling up to 50 units a month with 37 well-trained technical, sales, aftermarket and support staff to provide Volvo Trucks and Renault Trucks customers with world-class quality products and services.

The past 20 months or so have certainly been eventful for Volvo Trucks and Renault Trucks, as the company successfully launched new product line-ups for both brands during this period. Both brands experienced their best sales performance ever during 2014, and the company is therefore excited about the future of Volvo Trucks and Renault Trucks in the region.

With the Volvo Group being on the cutting edge of innovation in the commercial vehicle industry, they are leading the way in supporting fleet owners in a modern and very practical way. These innovations include telematics gateways, interactive driver mobile applications and advanced fleet management systems.

“As one of the world’s leading commercial vehicle manufacturers, we focus a lot of attention on aspects such as advanced training, the innovative use of technology, communication, financial and business guidance, as well the implementation of international best practices, in order to enhance our dealers’ service to our customers,” explained Christensson.

He said that due the current economic climate, fleet operators are now even more focussed on keeping their fleets’ operating costs down.

Volvo trucks management at the new Flagship dealership
From left to right – Christian Coolsaet, Managing Director Volvo Trucks and Renault Trucks SA; Allan Busse, Volvo Truck Centre Director; Robert Ray, Branch Manager and Torbjörn Christensson, President Volvo Group SA

“Fleet owners therefore need trucks and services that are optimised for their own business models and their own specific applications. They also have big expectations in terms of proximity to the dealer network, both with regards to service, availability of parts, but also for meaningful and durable relationships with truck experts,” said Coolsaet.

“That is why we believe that this new facility in Bloemfontein, will go a long way in addressing these market requirements in a very efficient, productive and timely way.”

The Volvo Trucks and Renault Trucks Bloemfontein dealership offers a complete spectrum of truck sales, service, maintenance, finance and parts support. In addition, the dealership also offers brake roller testing, 24-hour roadside assistance and parts availability, lifting equipment, auto-electrical repairs as well as convenient drivers’ restrooms.

The dealership service and maintain around 420 trucks a month, which includes onsite servicing at some key fleet customers.

“Some of our key fleet owners operate in the region and we are therefore proud to offer them round-the-clock support in order to keep their fleets going and well-maintained,” said Coolsaet.

An Award-Winning Product Line-Up

The Volvo Trucks line-up includes the award-winning FH16, FH, as well as the FM and FMX ranges, pushes the envelope of what premium trucks could offer.

The versatile FH manages to combine features such as good performance, reliability, optimised cargo-carrying capacity, high average speeds, the best safety on the market, optimal ergonomics and minimal environmental impact with the lowest possible running costs across a wide range of application areas.

The FM is a highly efficient truck platform that takes especially steering and handling in this industry segment to a whole new level. Meanwhile, the Volvo FMX is extremely robust and packed with innovative solutions, and is comfortable to drive even in challenging operating conditions.

Renault Trucks’ product offering include the C-range that is intended for light construction and long-haul purposes, as well as the K-range, which is aimed at more heavy construction and mining applications.

The Renault Trucks range is also dedicated to achieving overall efficiency. The manufacturer’s designers have chosen to focus on the truck’s role as a tool serving fleet owners – and asset enabling them to carry out their projects as efficiently as possible.

Volvo Trucks & Renault Trucks Bloemfontein

  • Farm 44 on Gemsbok Road
  • Kwaggafontein
  • 9301
  • Tel: 051 435 5502

Operating Hours

  • 07:30 to 17:00 Monday to Friday
  • Saturday service by appointment
  • 24-Hour Roadside Assistance



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Tristan Wiggill
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