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Toyota South Africa Motors deepens commitment to equestrian community through Dressage Championship sponsorship

For the fourth consecutive year, Toyota South Africa Motors (TSAM) is excited to return as the headline sponsor of the annual South African Dressage Championships. The sponsorship is as a result of TSAM’s long-standing partnership with the Kyalami Park Club. The prestigious equestrian competition is set to take place from 15-21 September at the Kyalami Park Club.

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Fuelled with passion and a drive for excellence, TSAM’s sponsorship of the 2025 Dressage Championships relays a message of ongoing support for the equestrian community. “Toyota South Africa Motors is proud to reaffirm its commitment to the South African Dressage Championships in partnership with Kyalami Park Club. Equestrian sport embodies values such as precision, excellence, discipline and passion – qualities that resonate with Toyota’s brand ethos,” said Glenn Crompton, Vice President of Marketing at Toyota South Africa Motors.

Dressage is a discipline for every horse and rider – it encourages harmonious training and riding to build a true partnership. The sport celebrates the horse’s willingness, expression, flexibility, balance and power which is brought to life through the rider’s clear communication and trust. Together, these elements make dressage an extraordinary pursuit – highlighting unity and artistry between horse and rider.

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The 2025 Toyota SA Dressage Championship will feature three international expert judges from Germany – Henning Lehrmann, Harry Lorenz and Carsten Munk. “At this year’s Championship, riders can expect world-class competition. The international judges bring renowned experience, a sharp eye, and a deep appreciation of the horse-rider partnership which will raise the standard of competition to new heights,” said Show Director, Angie Meredith.

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This prestigious week-long event features four championships:

* SA Adult Interprovincial Dressage Team Championships

* SA Adult Individual Dressage Championships

* SA Adult Freestyle Championships

* SA Para-Equestrian Championships’

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Now in its fourth year, Kyalami Park Club continues to grow Dressage as a sport, attracting new audiences and inspiring increased participation nationwide. This year, TSAM has raised the stakes and will award one Championship winner with a sleek and stylish Toyota Starlet Cross – this prize is the first of its kind in the history of the Championship. This groundbreaking reward has driven unprecedented entries and promises fierce competition, with only the very best of combinations set to drive away in style.
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As part of our ongoing support for equestrian sport and rewarding achievement, we are excited to award the Toyota Starlet Cross to one of this year’s champions. Like dressage, the Starlet Cross is a versatile crossover SUV, perfect for riders who split their time between stables and city life. We look forward to witnessing another year of inspiring performances and unforgettable moments at this year’s Dressage Championships.

For more information on Toyota’s brand partnerships, please visit Toyota Community Sponsorships | Toyota South Africa
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Tristan Wiggill
Special Features Editor at Business Fleet Africa
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