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Volkswagen expands transformation in its country-wide dealer network

VW SA continues on its road to transformation

The Volkswagen Group South Africa continues on its road to transformation in the dealer network by expanding the candidate intake of its Dealer Principal Apprentice Programme (DPAP).

The programme was conceptualised five years ago with the aim of developing a talent pool of black dealer principals for the VWSA network. The intention is to foster a true spirit of transformation and black economic empowerment.

Their DPAP, which is the first in the automotive industry and has been customised to meet the requirements of VWSA, was launched in 2011.

Haley Botha, Manager of Dealer Development at Volkswagen Group South Africa says: ‘The programme has grown from five candidates in its first intake, to 17 this year. The selection criteria is very specific, focussing on experience and development potential that will benefit the transformation of the VWSA dealer network.

‘The programme is structured to provide much broader training exposure, using a blended learning model. It is uniquely designed around key principles of leadership and management within the motor industry,’ concluded Botha.

This year’s programme takes the candidates through a two-year development journey that covers subjects such as retail business, finance, leadership and general management.

The success of VWSA’s DPAP has already proven its worth, with four of the five previous candidates having been promoted to dealer principal positions. This takes the number of black dealer principals in the VWSA dealer network to 17.

VWSA has 155 dealerships (Volkswagen – 100, Audi – 41, Volkswagen Commercial Vehicles – 13 and Dual: Volkswagen and Audi – 1).

Nonkqubela Maliza, Director of Corporate and Government Affairs at VWSA, says: “We are proud to be involved in a programme that is committed to meaningful and sustainable transformation. As Volkswagen, we want to increase the number of Black dealer principals in the dealer network and ensure that they are adequately equipped and prepared for their new challenges.”

VW SA continues on its road to transformation
The new Dealer Principal Apprenticeship Programme candidates are: Back row (L–R): Ansley Jacobs (NTT VW King William’s Town), Matome Mokobane (Audi Centre Acradia), Imtiaz Ameer (Lindsay Saker East Rand Mall), Riyaaz Slarmie (Barons VW Tokai), Clinton Tate (Audi Airport), Lourens Johan Steyn (Lindsay Saker Rivonia), Sibabalwe Mlungwana (Lindsay Saker Head Office) and Trevor Naidoo (Lindsay Saker Johannesburg).

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