Volkswagen has been partnering with the Forever Wild Rhino Protection Initiative since 2011 and in the last five years the Amaroks have assisted in the arrest of suspected poachers; the confiscation of firearms; the recovery of rhino horn; extended patrols in game parks around the country; rhino tracking exercises and the relocation of rhino for safety reasons and support to aerial teams across the country.

Recently, Volkswagen Commercial Vehicles renewed its support of this initiative by extending the sponsorship of six new Amarok double cabs for another year.