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Mitsubishi Motors South Africa secures future

Mitsubishi Motors South Africa (MMSA) welcomes the recent international announcement regarding the inclusion of Mitsubishi Motors Corporation (MMC) in the Nissan-Renault Alliance.

  • Mitsubishi connection puts new worldwide alliance in world’s top three
  • Business as usual at Mitsubishi Motors South Africa
  • MMC secures Mitsubishi’s local future with Imperial

Nissan acquiring Mitsubishi MotorsNissan recently completed the acquisition of a 34% equity stake in Mitsubishi Motors Corporation. With the addition of Mitsubishi Motors Corporation to the Nissan-Renault Alliance, the annual sales of the new Alliance will be 10 million units in the 2016 Fiscal Year, accelerating this new partnership into the top three automotive groups worldwide.

Mitsubishi’s engineering expertise and world-leading advancements in 4×4 and plug-in hybrid technology were formally noted as some of the most significant benefits it would contribute to the new partnership. Significant benefits are expected from this new three-way partnership.

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The new strategy of the Nissan-Renault Alliance is focused on realising synergies in joint purchasing, deeper localisation, joint plant utilisation, common vehicle platforms, technology-sharing, market intelligence, as well as the expansion of the combined presence of all their brands in both mature and emerging markets.

In addition to significant synergies, re-establishing trust in MMC has been identified as a top priority. As part of this, MMC will restructure its board of directors and executive committee which will be led by Osamu Masuko, Chief Executive Officer of MMC, while Carlos Ghosn, Chairman and CEO of the Nissan-Renault Alliance, has been appointed Chairman of the MMC Board.

While the benefits of this alliance are legion, it is expected to take some time to fully realise these advantages in all regions and on all levels. In the interim, MMC will ensure that there is no disruption in its service to it’s loyal and growing customer base. In South Africa, the future of Mitsubishi Motors was recently reaffirmed by the signing of a new five-year import, distribution, service and support agreement with Imperial Holdings.

In South Africa, the future of Mitsubishi Motors was recently reaffirmed by the signing of a new five-year import, distribution, service and support agreement with Imperial Holdings.

Imperial Holdings has been the custodian of the Mitsubishi brand in South Africa since 2011. MMSA and its dealer network have expressed their delight at retaining this import agreement with MMC, as well the encouraging news about the Alliance partnership.

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Tristan Wiggill
Special Features Editor at Business Fleet Africa
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