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Sumitomo Rubber South Africa fits Hilux Black Edition

Sumitomo Rubber South Africa (PTY) LTD (SRSA) is proud to be selected as the sole tyre supplier for the latest Toyota Hilux Black Edition and Toyota Fortuner 18 inch derivatives.

This means that Sumitomo Rubber is the only tyre manufacture that successfully meets Toyota’s stringent performance characteristics for this size 265/60R18 110H Grandtrek AT25.

Sumitomo Rubber South Africa multi-billion-rand investment into their Ladysmith plant

Sumitomo Rubber South Africa

The OE agreement comes after several months of consultation between the two parties which included close liaison amongst their Japanese counter parts to create the best tyre with superior on and off the road performance. The 18 inch tyre is Toyota’s highest pick up and SUV tyre specification, now manufactured in South Africa with superb wet grip, low drive noise, comfort, fuel economy and safety features.

The manufacturing in South Africa has been made possible by Sumitomo Rubber South Africa multi-billion-rand investment into their Ladysmith plant.  The initial phase of R1.1 billion, which commenced in 2014, focused on the upgrading and modernisation of the plant’s capacity, introducing new technology and equipment aimed at increasing manufacturing output of high quality Passenger, Sport Utility Vehicle (SUV) and Light Truck tyres.

The Toyota Hilux and Fortuner have consistently maintained their new car sales top selling position in the pickup and SUV segments in South Africa over the last five years.

“We are proud to be the sole OE supplier for 18 inch derivatives for the Toyota Hilux Black Edition Toyota Fortuner in this competitive industry. The Toyota Hilux Black Edition and Toyota Fortuner can transform seamlessly from a sophisticated urban warrior to a fierce bush conqueror with Dunlop tyres. The tyre combines all three critical benefits of SUV/pick up tyres namely strong side wall, off road and on road performance and better puncture resistance”, said Riaz Haffejee, CEO, SRSA.

The OE supply is a welcome addition by Dunlop Dealers as it will have a direct impact on their sales in the replacement market.

The Dunlop 225/70R17C 108/106S Grandtrek AT20, 265/65R17 112S Grandtrek AT25 and the 265/60R18 110H Grandtrek AT25 are the perfect complement for the growing SUV and pick up markets in SA and Africa.

The Dunlop 225/70R17C 108/106S Grandtrek AT20, 265/65R17 112S Grandtrek AT25 and the 265/60R18 110H Grandtrek AT25 will be available at Dunlop Zone and Dunlop Express stores.

 

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Tristan Wiggill
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